What You Should Know About The POD Jewelry Market | Print On Demand
Transcript
Michael
So here's something too. So, let's be careful how we talk about this, because I don't want to give anything away. But you know, you and I have been, I would say pretty good friends now for almost a year, maybe over a year, little over a year. And I know kind of your products have done super well, you know, my products have done super well. One of the things that surprised me, in this knowledge is how big the market is. I'm a little bit stunned at just how large the market is for these jewelry items. Have you felt, I'm curious what you felt when you sit here and look back. And I don't want to give away numbers or anything like that. But I cannot believe how big the market is on some of these winners.
Krste
Yeah. And that is craziness. Because you know, when I look back this time last year, mostly I was so impressed by the figures you're doing, like all the stuff you're doing. And I couldn't imagine that I'd be like, in a similar sort of situation, like this year has been completely crazy with ups and downs and Facebook doing crazy things with accounts and all this sort of stuff. So last thing I would have imagined, like, you know, I'd been in a similar sort of situation. And yeah, you're right, in terms of how big the market is. And, and like I was saying before, when we're talking about the designs like not to strike copy, like, you can take something that works and put your own marketing spin off, spin it to a different audience. So like, we if we go back, I think you talked about this on your previous lives, where the same phrases have just like, dominated so many time and time again, is just people putting them on different products that spinning them around, or like mixing them up kind of like what you call your Frankenstein method as well.
Michael
Frankenphrase TM
Krste
Frankenphrase TM, yes. You know, I was doing that quite a lot as well. So, you know, it's like changing it up or hit like a different part of the audience and, you know, finding a different audience that may be interested in that phrase as well. So, you know, like the braver stronger has pretty much every single niche it's like hit so...
Krste
Who knows how many millions of dollars that thing is brought in? It's probably astronomical.
Krste
Yep. And And the thing is, like, most the time when I see successful products, they have like some sort of variation or something that already works so or other products which I've seen is they've taken inspiration of phrase and they've like kind of kept the same tone. So if it's like a cheeky tone, they do their own like sort of cheeky time so just flipping it a little bit by keeping the same thing and targeting the same audience so it's slightly different like what it's trying to do so it yet slightly even subtle changes with something that works can you know work again, so yeah.
Michael
Go ahead.
Krste
I was just saying the market is huge. I agree with you.