3 Tips From ShineOn Top Seller To Succeed in POD | Print On Demand
Transcript
Michael
What are some high level takeaways maybe that you can share with the audience here. And then we'll wrap it up. Maybe two, three tips or tricks. I mean, what advice would you give to relatively new folks that maybe are where you were at last December? And they want to get to where you are at this December? What would you say to those people?
Krste
So for me, my philosophy is keep it simple, stupid. Basically, everything that I do, from testing, to scaling to, you know, even finding products and creating the message cards, everything is simple. So, you know, don't overthink things, don't spend too much time on the drawing board, start doing things like go and research products, find products, test the products. The more you think about things, the more you second guess yourself, and then you may not even test the product or you may think it's not good enough for the audience. So, you know, a lot of people think too much. So if you follow like some of the tips, which I shared before, like keeping the design simple, using big text, so it's very legible. You know, that's half of the battle already. And then you just have to find the message which resonates with the audience. And yeah, when you jump into the Facebook ads, it's no different you can do like simple methods. So my testing strategy, which you can find in the ShineOn group is the dirty 30 method. So all that involves is having one interest, oh sorry, one campaign, one ad set, one ad, and it's just a single interest in there with a $30 budget. And we duplicate that two to three times. So it's about $120, like $90 to $120 per day for testing. And we look for like two to three purchases across all these campaigns. And I don't run any rules, like the only rules that I have on that is if I don't achieve the purchase by breakeven. So if my breakeven is $32, if I don't achieve purchase on a campaign at $16, I'll just cut that, and it's the end. But there is other situations. So if you have like a purchase, or purchases, then you can look at scaling at purchase, I'd probably just leave the ones which require the purchases to run several days because they are CBO. So CBO, you know, perform generally better after the second day. But yeah, you follow the trends like with, it doesn't matter which camp, which strategy you're using in advertising on Facebook, if it's trending down over over a few days, then it's likely not gonna recover. If it's trending up, you'll likely get better. But like, once you start pushing budgets, you might hit that threshold. So you follow the trends, like the data is there, like you look at your data isn't getting better, is it getting worse and you kind of make decisions based on that? Basically, all I can really share that going.
Michael
So, keep it simple, right? And then, kind of that dirty 30 method and follow the trends. And that dirty 30 method is posted in the shine on group people who just go there search dirty 30 they'll find it.
Krste
And myself and other people have scaled that method. So basically we just continually add to those campaigns. But you know, all of the information is there. So people can look that up and have a look. I know there's several people to post it on the post that you know they had success with those a few questions which I've answered on there as well. So it's pretty in depth to go and look and look out for that if if you want a testing method.
Michael
So just go to the ShineOn group and search for dirty 30. I've seen that post actually pop up a handful of times over probably the last 30 days. So it is still active and getting comments. So hey Krste man. Thanks for hopping on. This was this was fun, dude. I want to do more of these and I'd like to have you back on in Q1 to talk about your results from the next 10 days of scaling.
Krste
Yeah, my pleasure. Thanks for having me. I know that there's plenty of coffee sessions and it was a pleasure being a guest on here.